Search Optimization

Search Engine Optimization – Learn to Optimize for SEO

For most of us today, when we need something—whether it’s an answer, idea, strategy, or service—we start by asking search engines. Google alone gets 3.5 billion searches per day. So just as search engines have become integral to our lives, so, too, has it become integral to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers.

Organic search is just a fancy name for regular, non-ad search engine results, and the way marketers use organic search as a marketing channel is through search engine optimization, or SEO.

So how can you use the power of search engines to grow your business? In this complete guide to SEO, you’re going to learn everything you need to know to rank higher on Google, get more traffic to your site, and improve your brand reputation.